The following case studies illustrate MarketDeveloper’s diverse marketing solutions skills and software in action.
RSA Security
RSA Security, part of EMC, is one of the world’s leading providers of high performance data security solutions.
They faced the challenge of consolidating a wide array of data sources together into a Unified Contact View (UCV) to enable their marketing teams worldwide to communicate effectively with both customers and prospects.
The challenge was made all the more complex by sheer range of systems in use—from SAP to Siebel. They turned to MarketDeveloper Group to build a solution and then maintain it for them.
Download the Datasheet PDFMajor Building Society
Sales people are an expensive resource for any business but especially in the Financial Services sector where there is near-constant oversight of how they are selling.For a major Building Society the challenge was how to identify which mortgage enquires merited a visit by a sales person as opposed to those that only merited referring to the Society’s website.Download the Datasheet PDF
RIAS
Following a comprehensive shake up of its entire data universe, RIAS Insurance for the over 50s is celebrating a happy ever after ending, all of its own.
Driven by an initiative to better understand all of the company’s home and motor insurance customers and prospects, RIAS has reduced its data costs by £400,000 per year, increased inbound sales by 55% and dramatically improved business efficiency – and managed to further increase its call centre staff motivation.
How? Using Flexpoint™ from Marketing Improvement.
Download the Datasheet PDFChartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is the UK’s leading provider of education and professional qualifications for marketing personnel. It has impressive facilities in the Thames Valley at which it runs a wide variety of courses in addition to the professional qualification courses that lead to the professional qualification.
The CIM spends a major part of its annual marketing budget promoting its short courses (1 to 5 days) to businesses.
Download the Datasheet PDFCisco Systems
Cisco is one of the world’s leading companies. Its products dominate the infrastructure behind the Internet and most organisations will have some Cisco equipment installed somewhere.
In a fiercely competitive market, Cisco has succeeded by constantly striving to improve the quality and performance of its products and its business processes.
Like many businesses, one of its major costs is marketing. Every year in Europe Cisco spends heavily on marketing – particularly Direct Marketing.
Download the Datasheet PDFScotRail
First ScotRail, whose network handles in the order of 66 million passenger journeys each year, operates the vast majority of Scotland’s 340 passenger stations.
When First Group took over the franchise in October 2004, it had great ambitions to improve its customer management processes. But database marketing to train passengers has the same challenges as any other sector: a clean single customer view, the right systems and processes, and much more besides.
Download the Datasheet PDF
