Tougher data protection rules will push up cost of email marketing

By on November 22, 2011 in News

The European Union is expected to announce in January 2012 that data protection guidelines across the region will be tightened to provide consumers with greater protection. The warning was given in a joint statement by EU Justice Commissioner,Viviane Reding and the German Consumer Protection Minister Ilse Aigner. Read on … …

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Insight – November 2011

By on November 18, 2011 in News, Newsletter

In this issue: Borders sells its database; MarketDeveloper V5 launches; France goes opt-in on cookies. Read on … ….

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Insight – September 2011

By on September 16, 2011 in Newsletter

In this issue: Three surveys that we think you’ll find useful for your planning for 2012. Read on … ….

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Insight August 2011

By on August 16, 2011 in Newsletter

In this issue: gaining support from IT; New thinking on E-commerce; latest on EU/UK cookie laws. Read on … ….

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ScotRail Boosts ROI by 550%

By on June 17, 2011 in Free, Videos

ScotRail, the rail franchise holder for Scotland has been able to boost its marketing ROI by 550% by using MarketDeveloper. Read on … ….

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ICO “bans Cookies” Shock

By on May 16, 2011 in News

The UK ICO has issued its long-awaited advice on applying the new EU regulations on cookies.

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